Welcome to Next Street.

We provide strategic marketing, advertising and digital development solutions to some of the world’s most interesting organizations.Explore this page to see what we've done for a few of them.

About.

You’ll only need one brief.
We deliver a big agency’s range in a more compact organization.

This makes Next Street a good choice for marketers who don’t want to piece together a group of specialty shops to tell one story.

  • Brand and Marketing Strategy
    At Next Street we use a brand audit process that grounds each task in what your whole organization is trying to do, so every communication advances your strategic agenda. Marketing plans include specific engagement strategies for each audience and the messages that will move them.
  • Logo and Brand Identity
    Some firms make a mountain out of brand identity jobs. Next Street’s award-winning designers make it look easy. We work with precision and flair to create a unique visual vocabulary for each client. Solutions are easy to apply because they make intuitive sense.
  • Content Development
    Substance matters. In a world where your competitors are a page or a click away, it pays to create something useful, interesting, rewarding, or fun. We create new intellectual property for our clients. For many of them, this is often the most important role we play.
  • Web | Tablet | Mobile | Social
    Our digital development team works with clients at every stage in their digital evolution. Because we make it our business to learn how client organizations work, we can fit the technology solution to your goals, your audience – and your staff’s capabilities.
  • Consumer and Trade Advertising
    Our writers and art directors bring an astonishing range of experience and deep craft to every job. But what sets us apart is a relentless focus on relevance. Who you’re trying to reach – and what moves them – shapes the story we tell for you.
  • Video Production
    Now that every phone can play movies, digital video is becoming the way marketers tell their stories online, on tablets, (and on phones), as well as on TV. We can show you where and how digital video will work best for you, and deliver from end to end.
  • Sales and Marketing Collateral
    “Collateral” is an old term for all the stuff you need to get someone to say Yes. At most companies – and most ad agencies – this stuff gets done way, way down the food chain. At Next Street, our top people do it. And it shows. What’s Yes worth to you?

We practice client diversity.
By design, our clients are market-leading brands and small, growing businesses; local and global; for-profit and not-for-profit.

We see more kinds of challenges than people at bigger agencies. This makes us fast and flexible, ready for anything.

Grownups fly the plane.
Next Street Agency serves organizations that navigate complex environments.

This takes people who can grasp what the organization is trying to do, people with wide experience as well as deep expertise.

We’re not a tentacle of an agency
holding company.

We’re part of a larger firm that provides marketing services, strategic consulting, organizational development and growth capital to blue-chip companies in urban markets.

Learn More About Next Street >

Experience.

Next Street is a small shop with the capacity to do big things. As the mosaic below shows, our people have improved the standing of a roster of clients as diverse as that of any global agency. This experience has made us nimble in thought and execution for global, market-leading enterprises and local not-for-profits.

  • ABC TelevisionABC Television enlisted Next Street to build excitement for broadcast fare in a digital age. Our digital team developed interactive CD-ROM media kits, each with a companion web site, to promote the new season lineups and individual blockbuster events.

  • BBC AmericaBBC America’s new website is the global network’s front door in the world’s biggest market. Designed by Next Street's creative team, the site elegantly incorporates lively blogs, DVDs and merchandise – and lots of video, with custom templates for each show.

  • Fred Rogers CenterMister Rogers had a dream that an international center would bring together the brightest thinkers in early learning and children’s media. Our digital lead Ted Papoulas was proud to develop the four video kiosks that bring his work to life at the center he envisioned in Latrobe, PA.

  • Frommer'sNext Street’s digital team helped the global publisher make the most of its Frommer’s travel brand with a B2B website and custom tools that provide licensed content and destination guides to corporate partners.

  • Goldman SachsThe Next Street team helped the world’s leading investment bank set the bar for digital communications. We produced marketing campaigns for retail and institutional offerings, and a recruiting campaign for the firm itself. Our developers created unique tools for internal communications, including the user interface for Goldman’s global intranet.

  • Ladies’ Home JournalOne of our grandmothers wrote for the magazine, and that was essentially the problem for Meredith Publishing. They came to our favorite designer to give this classic brand a more contemporary vibe online and powerful tools to deliver dynamic 21st Century content to a new generation of women.

  • Longitude BooksHow does a specialty online bookstore prosper in the Age of Amazon? We made Longitude Books’ unique expertise visible in a new site customized in every way for the adventure travel enthusiast.

  • Meredith Meredith publications reach over 100 million American women. Next Street helps make this audience more valuable by creating digital hubs for consumer interaction across all of Meredith’s media brands. Unique content, including video, tools, tips, polls and games, keeps consumers — and advertisers — coming back.

  • Meredith Women's NetworkMeredith Women's Network helps advertisers connect with moms across the publisher’s many titles, including American Baby, Parents, and Ser Padres. We designed a site that shows brand managers a world of new ways to engage the world’s busiest consumers.

  • National GridNational Grid is a new kind of power company. Working with Gardner Nelson + Partners, Next Street's creative director designed a highly interactive site that prompts people to think differently about how we use energy and what a 21st Century power company should be.

  • NovartisNovartis was a new name for merger partners whose history of pharmaceutical innovation reaches back over 250 years. We were honored to create the new company’s global website — and even moreso to build the Intranet that knitted the new organization together.

  • Open Society InstituteThe Open Society Institute exists to build vibrant and civil societies. It works like a spider plant, launching local initiatives around the world. Next Street helped plant two of them in West Africa, building communities via internet access to radio broadcast news and advocacy resources to support opportunities for women in Islamic societies.

  • Pearson EducationPearson publishes textbooks and is leading the way in the transition to digital and online learning. We helped them develop a flexible design solution for their most popular English language courses that could keep up with rapid changes in content and technology.

  • Pepperidge FarmMarketers dream of a program that suddenly goes viral. Most wink out in a few weeks, but one of our creative directors kept this brand’s Puff Pastry wave alive for a year with videos, sweepstakes, and clever content from the leading publisher of women’s magazines.

  • RoxCompRoxbury Comprehensive Community Health Center has a unique story and a unique place in its community. Next Street helped define the role this clinic plays for doctors, donors and staff, as well as 10,000 patients. Because RoxComp serves patients regardless of means, moving routine tasks online helps free up staff for care.

  • Spence-ChapinSpence-Chapin Family Services is a 100 year-old nonprofit provider of family services in New York City. Next Street helped this iconic institution create a website as progressive as its approach. The new site features videos and advanced functionality that reduces administration costs while enhancing donor engagement.

  • The National Commission on Federal Election ReformThe National Commission on Federal Election Reform needed an online home. Launched in partnership with the Miller Center of Public Affairs and the Century Foundation, the site served as a clearing-house for policy proposals and analysis and for webcasting town hall hearings from around the U.S.

  • The St. Louis BeaconThe St. Louis Beacon raises the standard for online journalism and enables readers to play an active role. Beacon editors came to Next Street for an interactive map of STD rates in every Missouri zip code over a decade. The unique data visualization engaged readers, health care professionals and policy makers as no static presentation could have.

  • Vista Higher LearningVista Higher Learning revolutionized modern language instruction in high schools and colleges with digital technology. Next Street Agency provides Vista with strategic marketing ideas and insights into technology trends to keep them ahead of the revolution they started.

  • 24/7 Media
  • ABC Television
  • AOL
  • Alfred P. Sloan Foundation
  • AllLearn: Oxford, Stanford and Yale
  • Art of Farming
  • ArtScience Labs, ArtScience Prize
  • Asian University for Women
  • BBC America
  • Berkeshire Bounty
  • Biography Channel
  • Blinds to Go
  • Bocca
  • Boston Children's Chorus
  • BrandAid Project
  • Bucks County SPCA
  • CIGNA Retirement Services
  • The Center for After-School Excellence
  • The Century Foundation
  • The Complete Office Golf
  • Credit Suisse
  • Crestor
  • Cross That River
  • Deloitte & Touche
  • Every Day with Rachael Ray
  • Financial Times
  • Fitness magazine
  • Fred Rogers Center
  • Frommer's
  • Fuji
  • GBC Health
  • Goldman Sachs
  • Gourmet Caterers
  • Great Performances
  • HGTV
  • Hampton Ambassador
  • Hart Realty
  • Hearst Magazines
  • History Channel
  • Hylas
  • IBM
  • John Heminway
  • KIPP NYC
  • Kellogg's
  • Kohlberg Foundation
  • Ladies' Home Journal
  • Lane Bryant
  • Longitude Books
  • Los Angeles Film Festival
  • Ludwig Institute for Cancer Research
  • Media Innovation Group
  • Meredith
  • MISH New York
  • Motorola
  • National Commission for Federal Election Reform
  • National Grid
  • National Institutes of Health / IMAGINE
  • New York Post
  • New York Women's Culinary Alliance
  • The New Yorker
  • North Shore-LIJ Health System
  • Novartis
  • Open Society Institute
  • Oliver Wyman
  • PBS Television
  • Parents magazine
  • Pearson
  • Pepperidge Farm
  • The Plaza Hotel
  • PricewaterhouseCoopers
  • Prospera
  • Reader's Digest
  • Real Media Group
  • RoxComp Community Health Center
  • Schering-Plough
  • SmartMoney, SmartMoney University
  • Spence-Chapin Family Services
  • St. Louis Beacon
  • TIAA-CREF
  • Tentation
  • Tiedemann Wealth
  • United Media
  • United Nations
  • Unity IG
  • Vesicare
  • Vista Higher Learning
  • The Washington Post Company (Kaplan, Score, Kaplan Medical, Kaplan College)
  • YearUp

Team.

Erin Callaci Jurew

Partner and CMO

Erin runs Next Street's communications activities and oversees the Agency practice that puts industry-leading capabilities to work for a diverse portfolio of clients.

Before joining Next Street, Erin was a founder and chief executive of Bitflip, an award-winning digital services firm she led with Curt Middleton and Ted Papoulas for most of a decade. Bitflip created digital media campaigns for clients that included Goldman Sachs, Pearson, Open Society Institute and The New Yorker. As Vice President, Account Director at Foote, Cone & Belding, she led teams of 30+ marketing, media and creative professionals on assignments from Marriott, Citibank and Planters Lifesavers. She began her career in the Education and Communications Department at Asia Society.

Erin has a BA in History from the State University of New York at Binghamton and an MA in East Asian Studies from Harvard. With her husband on bass, she is the lead singer in the Obo White band.

Ted Papoulas

Digital Development Director

Ted helps Next Street clients create online properties that are more effective – and unforgettable. Beyond leading-edge technology chops, his training as an artist ensures that a digital user's experience will be uniquely rewarding.

Ted's career in digital development parallels the development of the Web itself, beginning in the 1990s. He was a founding partner of Bitflip, one of the early firms that led the way into online marketing. He helped train today's rising generation of web developers, teaching classes at both Pratt Institute and the New School in New York.

Ted has a BFA from Pratt. He is a painter and underwater 3D photographer.

Mindy Goldstein

Account Director

Mindy brings a big agency perspective to the needs of Next Street's clients. She was one of the pioneers behind Ogilvy Earth, Ogilvy's groundbreaking sustainability practice. Add to that a life in advertising that extends across such diverse brands as Clairol, DHL, The Environmental Defense Fund, BlackRock and Coca Cola and you're looking at someone who understands how to identify opportunities for brands big and small because she's spent her career delivering them.

Mindy earned a BA from Tufts where she rowed crew. She is an avid marathoner and foodie.

Curt Middleton

Creative Director

Curt has a gift for helping brands make an indelible first impression – even if the brand has been around awhile. He is a master at using design to convey a new story at a glance – a feat he has performed for the History Channel, Ladies Home Journal, New York's legendary Plaza Hotel and, most recently, Media Innovation Group. Other clients seek him out to create unique brand identities, packaging, and websites that get prospects to stop, look, and engage. The hallmark of a Middleton solution is clarity; nothing gets in the way of the story that a Next Street client wants to tell.

Curt has a BA in American Studies from Stanford and an MS in Visual Communications from Pratt. He is the founder of Friends of Essaoute, a foundation that funds grassroots development projects in rural Senegal.

Eric Aronin

Creative Director

Eric has led creative battalions at Ogilvy & Mather and lived by his wits as founder of his own small agency. He has enjoyed unearthing unique truths for brands both global and local, from Dove, Delta Airlines and Tang to the New York Daily News, Weis Markets and Tunespring – plus a Who's Who of financial services, personal care, tech and media brands. In between, his pro bono efforts have raised money for dozens of causes close to his heart. Eric has won advertising's top awards for creativity and sales. His TV work has won a Gold Lion at Cannes and a Gold Pencil from the One Show, and his web work has been named Step Inside Design's Best of the Web.

Eric earned a Bachelor of Arts degree in Economics from the State University of New York at Oneonta and studied film at New York University. A frequent insomniac, he uses his spare time to enjoy independent films in the middle of the night.

Josh Lite

Account Director

Josh identifies the most effective cross-discipline marketing strategies for Next Street clients to take to market and manages their execution and implementation. A graduate of Boston University with a major in advertising, Josh has led account and marketing teams for some of the world's leading agencies—McCann, Margeotes, Ogilvy—and brands, including Time Warner Cable, Verizon, ALDO Shoes, Bloomberg LP, Remy Cointreau and Coalition for the Homeless.

As a veteran of the NYC Marathon with his eyes set on completing a marathon on every continent, Josh brings that same kind of long-range vision and intensely focused preparation to his work on behalf of Next Street's clients.

Lisa Perkins

Art Director

Lisa brings ideas to life with design — online, on the printed page, on store shelves, in galleries and in peoples' homes.

Lisa has designed ad campaigns, websites, brand identities, and books. She has designed graphic installations, dishes, fabrics, and entire environments. Her pattern and color work has been featured in House Beautiful, Bon Appetit, Interior Design and Elle magazines. Before joining Next Street, Lisa was a senior designer at IconNicholson, with primary responsibility for Nestlé Waters' stable of six North American brands. People who think design is just about "pretty" should ask Lisa how she used design to increase sales and decrease customer service inquiries. Like the best in her field, she applies design as a method for solving problems.

Lisa has a BFA from Hampton University, and an MFA from Parsons. A knitter and seamstress, she keeps house with a human dog named Parker.

Michael Duke

Web Developer

Michael's work is what people see and touch online. When Next Street people say, "We can create an app for that," they really mean Michael.

Michael began creating digital wizardry professionally when he was 20. He has developed web platforms and applications for local businesses, global businesses, nonprofit organizations and at least one state government. As an independent web designer and developer before joining Next Street, Michael worked with digital design legends at Walt Disney and Warner Brothers. Some of his client sites support communities of over 200,000 users and produce millions in revenue.

Chris Moore

Director of Brand Strategy

Chris has a rare ability to discover patterns in oceans of information and weave them into actionable marketing strategies for clients and inspiring briefs for project teams. His background as both a brand strategist and creative director helps ensure that recommendations can be executed in the real world.

As Brand Strategist at Ogilvy & Mather, he helped marketers position their brands in a changing environment, articulate their organization's story, and align employees to new challenges. His clients included senior executives at SAP, Kimberly-Clark, Hospital for Special Surgery and American Express OPEN, the company's small business unit. Prior to becoming a strategy guy for the C-Suite, Chris headed a creative group, creating business-to-business campaigns for IBM, American Express, AT&T, United Technologies and FORTUNE magazine – along with consumer campaigns for Kimberly-Clark, Unilever and Hershey.

Chris holds a BA from Princeton. He is a folk singer and frequent contributor to Funny Times.

< BACK TO NEWS

News.

Site Launch

Next Street Agency helps specialty retailer
Blinds To Go stand out in a crowded field. And sell.

Blinds To Go offers the largest range of custom blinds and shades in North America, competing with everyone from Big Box stores to local mom and pops. The company needed a way to elevate its brand above the clutter of Sunday newspaper promotions and make its custom solutions matter to consumers.

The new campaign shows people using the company’s unique products to ‘customize’ special moments in their lives. A mother transforms her baby’s environment; a couple sets the mood for romance.

Next Street Agency gave Blinds To Go a bigger story, one that makes the sale offer in each spot more compelling.  Now the campaign is moving online to reach more customers and end-run the Sunday circular wars by driving consumers directly to the company’s nearest retail locations.

Blinds To Go has over 100 stores throughout the eastern United States, the Midwest and Canada (where it’s known as Le Marché du Store). A timely selling-point: All Blinds to Go products are made in Lakewood, NJ and Montreal, Quebec.

Accolades

Next Street Agency Work Hailed By Summit International.

Next Street Agency is the proud recipient of three 2012 Summit Creative Awards in the categories of Consumer Print Campaign, Website Redesign, and Data Visualization.

The Summit International Awards recognize creative excellence in agencies with billings under $30 million. Its panel of judges come from integrated, global agencies such as Interpublic Group, Ogilvy, Publicis, TBWA and a host of other agencies and related disciplines from all over the world.

About Next Street Agency
Next Street Agency is built to deliver big agency range in a more compact organization. We provide full-service strategic marketing, advertising and digital development solutions to a diverse portfolio clients. This means we see a greater range of challenges, making us fast and flexible and ready for anything. The diversity of our three Summits – Consumer Print Campaign, Website Redesign, and Data Visualization – says it all.

New Campaign

Next Street Agency helps digital marketing technology leader reinvent itself.

24/7 Media

24/7 Media came to Next Street Agency with an ambitious agenda: Re-brand one business unit, reposition another, and re-brand and reposition itself. The timetable was equally ambitious.

24/7 Media, a WPP company, has been at the forefront of digital media innovation since the .com revolution in the 1990s. The company's products consolidate control over an ever-expanding digital marketing environment. Market-facing business units Media Innovation Group and Real Media Group apply 24/7 Media technology to create competitive advantage for advertisers, agencies and digital publishers.

Next Street Agency's job was to make this unique company's multiple roles crystal clear to its multiple audiences. All while engineering a seamless transition from old branding to an all-new look and feel.

247Media.com is really three integrated websites that articulate each business unit's value to its audience with the clarity and simplicity that are hallmarks of Next Street Agency.

This multi-tiered engagement incorporated Next Street Agency's integrated capabilities:

Logos

Strategy
Development of a brand strategy for each of the units, and linked to the 24/7 Media brand as its hub

Design
Creation of new logo and identity redesign for all three units

Digital Development
Design and production of three integrated websites, all optimized for mobile and tablet technology

Advertising
Creation of a trade advertising campaign to support the new branding

Smart Thinking
A strong brand story brought to life through the development of thought leadership content, including white papers and motion graphics videos

Connect.

New York, NY | Boston, MA